About us

Our story

My husband and I started Obsidian because we were frustrated with the eyewear market. Every brand seemed to force you into a box: sacrifice style for function, pay a fortune for quality, or settle for frames that didn't actually work for your life.

After years of frustration as a customer, we realised the problem wasn't just us. Most eyewear shoppers are forced to choose: style or function. Quality or price. It felt broken, and we knew we weren't alone. So we decided to figure it out ourselves.

Kate, Co-Founder

Why Obsidian

We named the brand after obsidian rock because we loved natural variation. The formation is never quite the same twice—just like every person's vision, style, and needs are uniquely theirs.

That's why each of our frames is named after elements from nature. Because eyewear should celebrate your individuality, not erase it.

What we are building

Obsidian is our bet that you shouldn't have to compromise. You deserve frames that protect your eyes, look genuinely cool, and cost what they should. No gimmicks. No hidden markups. Just good eyewear, made by someone who actually cares about getting it right.

We are building this for people like us —people who are tired of choosing between style and function, who want to support brands they believe in, and who think eyewear should just work.

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What we stand for

We believe great eyewear should be accessible to everyone—regardless of budget. That's why we focus on quality materials and fair pricing rather than unnecessary markup.

But Obsidian is about more than just glasses. It's about building a brand with soul. One that protects your eyes, respects the planet, and actually gives a damn about doing things right.

We're building this for people who refuse to compromise. People who see the world differently. People who want eyewear that looks cool, protects their eyes, and doesn't cost a fortune. A brand where protection and style aren't opposites. Where you don't need a massive corporation or luxury price tag to get something worth wearing.

Here's what that means in practice:

Quality without the markup. Premium materials and thoughtful design at fair prices. You're paying for the product, not a logo.

Sustainable from the start. We're thoughtful about materials, packaging, and our impact. As we grow, we're exploring partnerships and practices that align with how we want to do business.

A brand with values. We want to prove that a startup can create genuinely good products, treat customers fairly, and still be profitable.

Most importantly, we're building this for a community. A movement. People who believe that the good life isn't about having more—it's about having better.